Privacy Policy

Privacy Policy for BestDirectCremation.co.uk

This privacy notice applies to the use of personal information gathered from BestDirectCremation.co.uk and its subdomains. By using this website, you agree to the collection, use, and storage of your information as described in this policy.

Who We Are

Best Direct Cremation is a trading style of Best Funerals Limited, registered in England and Wales (Company Number: 14134151). The registered office is located at 5 Monk Street, Tutbury, Burton on Trent, DE13 9NA.

We are committed to safeguarding your personal information and comply with current data protection legislation, including the General Data Protection Regulation (GDPR). We will not sell, distribute, or lease your personal information to third parties unless we have your permission or are required by law to do so.

Who Is Gathering Your Information

When you use the services provided on BestDirectCremation.co.uk, Best Funerals Limited is the data controller. This means we are responsible for how your data is collected, used, and stored.

For any privacy-related concerns or inquiries, you can contact our Data Protection Officer at care@bestfunerals.co.uk.

Information We Collect

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

The information we collect about you varies depending on the reason for the interaction but may include:

Identity: such as first name and last name.
Contact: such as home address, email address and telephone numbers.
Special Category: includes race or ethnicity, religious beliefs and specific data about your health that is required to ensure we provide you with appropriate information about our products and services.
Financial: includes bank account and payment card details.
Transactional: includes details of payments to and from you, and details of products and services you’ve purchased from us.
Technical: may include internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
Profile: may include your username or similar identifier and password, your purchases or orders made, your interests, preferences, feedback, and survey responses.
Usage: includes information about how you use our website, products, and services.
Marketing: includes your communication preferences when receiving marketing communications from us or carefully selected third parties.
Communications: includes all communications we have with you whether by email, post, phone or otherwise.

We do not collect data about your political opinions, trade union membership, sexual orientation, criminal convictions, or offences.

We may collect, use, and share aggregated data or anonymised information (such as statistical, demographic or website usage data) within and outside of Best Funerals with relevant partners e.g., research groups and advertisers. You won’t be able to be identified from this information.

We may supplement the data we collect about you with information we obtain from carefully selected third parties. We may also buy or rent data from selected third parties for marketing purposes. Before we use this information, we ensure that the third party is permitted to share this information with us.

How We Use Your Information

We use the information you provide to:

To respond to an enquiry and provide you with information
Fulfil requests for funeral arrangements and related services.
Communicate with you about your enquiries or bookings.
Process payments and issue invoices.
Send updates, newsletters, or promotional information (if you have opted in).
Improve our website, services, and overall customer experience.

We will only process your data when there is a lawful basis to do so, such as:

Your explicit consent (e.g., subscribing to newsletters).
The need to perform a contract with you.
Compliance with legal obligations.
Our legitimate interest in improving our services and understanding customer needs.

Cookies and Analytics

What Are Cookies?

Cookies are small files placed on your device to enhance your experience on our website. They help us understand how users interact with our site and allow us to improve its functionality.

Types of Cookies We Use:

Strictly Necessary Cookies: Essential for website functionality.
Performance Cookies: Track usage to help us improve the website.
Functional Cookies: Enable advanced features and preferences.
Marketing Cookies: Track user activity to provide tailored advertising.

You can manage your cookie preferences through your browser settings or via the cookie consent banner on our website.

How We Protect Your Data

We take data security seriously and use industry-standard measures to protect your personal information, including:

Encryption of sensitive data.
Secure servers to store information.
Access controls to limit data access to authorised personnel only.

While we strive to protect your information, no system is completely secure. You share data with us at your own risk and remain responsible for securing your own devices.

Data Retention

We will retain your personal information only as long as necessary for the purposes outlined in this policy, or as required by law. This includes:

Financial records (kept for at least 6 years for tax purposes).
Service-related data (kept for as long as necessary to fulfil our contractual obligations).

You can request the deletion of your personal data by contacting care@bestfunerals.co.uk

Sharing Your Data

We may share your data with trusted third parties, including:

Payment processors to handle transactions securely.
Cremation service providers to facilitate the arrangements you request.
Legal or regulatory authorities, if required by law.

All third parties are required to comply with GDPR and provide adequate safeguards for your data.

Your Data Rights

Where you have given consent to use your personal data, you have the right to withdraw that consent at any time by emailing care@bestfunerals.co.uk. Without your consent, the service we provide may be limited.

You have a right to request a copy of the information we hold about you.

In some specific circumstances, you may have the right to request that we provide you with the information we hold about you in an electronic format so that you can transfer it to another provider.

We want to make sure that your personal information is accurate and up to date. You can ask us to correct information that you think is inaccurate.

In certain circumstances, you may have the right to object to us using your personal information, to restrict processing of your information, or to have your information deleted. You also have the right to object to your personal information being used for direct marketing purposes.

For more details or to exercise any of these rights, please contact us:

Post: DPO, Best Funerals, 5 Monk Street, Tutbury, Burton on Trent, DE13 9NA
Email: care@bestfunerals.co.uk

We will provide a response within 30 days, if not sooner. There is normally no charge for exercising any of your rights.

Links to Other Websites

Our website may contain links to external websites. Please note that we are not responsible for the privacy practices or content of these sites. We encourage you to read their privacy policies.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in legal requirements or our practices. Significant changes will be communicated to users where appropriate.

Last Updated: January 2025